Business Ethics Workshop Ebook Chapter 12
With time its responsibilities have expanded to include consumer protection in the area of marketing and advertising.
Business ethics workshop ebook chapter 12. The contracting consumer 3. Created in the early 1900s the federal trade commission ftc an agency of the federal government charged with investigating and preventing unfair and deceptive marketing practices. 1 1 what is business ethics.
The business ethics surrounding the consumer mainly concerns gullibility mistreatment of the consumer and responses to the mistreatment. You are expected to use. Legal responses to deceptive advertising.
The following 5 conceptions are defined and explained in the business ethics workshop ebook chapter 12. The following 5 conceptions are defined and explained in the business ethics workshop ebook chapter 12. Thus the framework presents an opportunity to examine the responsibility of the marketer to consider the ethical ramifications to its consumer base i e.
The following 5 conceptions are defined and explained in the business ethics workshop ebook chapter 12. The capable consumer as consumers we can define our attitudes and acceptance or rejection of advertising based upon our perceptions and. The capable consumer course material and research this project requires you to do research on the internet.
The wary consumer 2. The renegade consumer 5. The history of the discipline is also considered along with the overlap between business and personal ethics.
Gifts bribes and kickbacks third party obligations. The book can be purchased at the bookstore or perhaps more conveniently at. The questions are about how much freedom consumers should have to spend their money and how much responsibility suppliers should take for their goods and services.